Michigan Joins Philips Pregnancy+ App, World’s Most Downloaded Pregnancy App


MDHHS provides pregnant and postpartum women on Medicaid with access to Royal Phillips’ Pregancy+ app. // stock photos

To connect pregnant and postnatal Michigan residents with support and assistance, the Michigan Department of Health and Human Services (MDHHS) selected Royal Phillips, a Massachusetts-based medical technology company, to provide Medicaid. We provided eligible families with access to Philips Pregnancy+ mobile. application.

The Philips Pregnancy+ app is the world’s most downloaded pregnancy app, with over 55 million downloads worldwide. Supports parents from the moment they realize they are pregnant by providing personalized content, expert-generated information, and interactive 3D models to track their baby’s development.

“MDHHS is thrilled to provide Michigan families with the Pregnancy+ app to support this exciting time in their lives,” said Chief Medical Officer Natasha Bagdasarian, Ph.D. “We want them to have access to the resources they need and learn about important topics including immunizations, hearing tests, breastfeeding and other information designed to improve the health of mothers and babies. I would like to be able to

Philips will create a unique, personalized experience, and MDHHS will provide access to the app to Medicaid-eligible users, who represent 45% of all births in Michigan. MDHHS worked with Philips to further tweak the app to give attendees easy access to available state assistance programs.

Pregnancy+ is the state’s latest effort to improve access to maternal care and improve outcomes for pregnant women and their families. This app has been shown to improve maternal and infant health. Michigan Home Visiting Services, Breastfeeding Resources and Support, RSV and Flu Information, Mental Health Resources, Healthy Mothers Help direct users to other state programs, such as other assets. and baby.

According to the National Institutes of Health (NIH), the United States has the highest maternal mortality rate among high-income countries and is the only country where the maternal mortality rate among black women is rising. Black women are almost three times more likely to die from pregnancy-related complications than white women.

U.S. women of childbearing age are also significantly more likely to have trouble paying for medical care and to skip or delay necessary care because of costs. pointed out the need for more investment in and access to an alternative perinatal workforce.

Fortunately, MDHHS has numerous programs and information resources to support pregnant and postpartum mothers and families. They anticipate that the initiative will help remove barriers to access to care such as race, ethnicity, type of insurance and income, from determining the type of pregnancy or postpartum experience an individual receives. I’m here.

“Addressing inequality has long been awaited. We employ solutions to ensure they receive the care they need and deserve,” said Kimberly Mingo, Vice President of Government Strategy at Philips. “Tailoring applications to give Michigans easy access to the resources they need is a great first step in leveling the playing field.”

Philips has created a unique, personalized experience for Michigan Medicaid-eligible users who opt-in. This includes relevant content, tools, and a “Today” feed that encourages signers to his MDHHS program at specific points in a user’s journey. It also suggests MDHHS and other related content and resources. This includes detailed pregnancy-related articles written by experts.